Campaign name:

pleasant journey
Suitable for use in environments such as the subway, where passengers experience a pleasant and different experience

Campaign statement:

The “Scented Journey” campaign, using large replicas of deodorant in public spaces such as the subway, seeks to create a pleasant and fragrant experience for citizens. This campaign not only helps to improve air quality and promote public health, but also promotes the culture of using sanitary products.

This campaign will be held throughout the country for 5 months.